THE SITUATION: TriLogic was finding it difficult to reach an audience of potential customers in a highly competitive and often cryptic technology field. THE OPPORTUNITY: To make TriLogic’s array of technology services known to business professionals in the target market. Make the message simple, yet direct. THE APPROACH: Ad 1 developed a series of ads showcasing a wide variety of TriLogic’s customers, highlighting applications for government, education and business. A unique thumbprint designed out of digital code in each ad shows how the company leaves its mark throughout the community. THE RESULTS: The campaign generated enthusiasm inside the organization as well as from potential and existing customers. Following the introduction of the ads, TriLogic’s call volume increased and additional sales were reported.   TRILOGIC • HIGHER ED Click for more